Marseline K. Moore, former manager of the Hollywood and Worth theaters in downtown Fort Worth, built on his showmanship skills when he started his outdoor advertising business. In 1949, he had this one-story building of “Texcrete” tile constructed. It has an International influence with its flat roof with overhang and large metal multiple-light windows, several of which meet at corners. The rear structure of concrete block served as the processing building. The property is conveniently located at the triangular junction of Cleburne Road and James Avenue. It is still owned by members of the Moore family and a large black “M” is still present on the prominent wall end chimney. With further documentation of Moore’s role in the outdoor advertising industry, the complex may be eligible for the National Register of Historic Places.
