According to Judith Singer Cohen’s book, Cowtown Moderne (1988), the Dr. Pepper Bottling Company building was the largest monolithic concrete structure in Fort Worth at the time of its completion. Hubert Hammond Crane’s design for the building was influenced by European Functionalists architects. The contractor was Thomas S. Byrnes. Before alterations, the building was regarded as the best example of the International style in the City. The vertical tower at the northwest retains some of the decorative metal grilles above the entrances. The tower once bore Dr. Pepper’s familiar “10, 2 and 4” logo on its north and south sides. Inside the tower was a carillon that chimed at those hours. Most window openings have also been blocked in. In more recent years, the north elevation has served as a backdrop for murals. The building has had several owners since the soft drink company vacated the building. It was not included in the original survey because of numerous alterations but has has been included in this update because it remains a popular building with the public.
